About Us

Welcome to Game-play-toys – Elevating Intimacy with Elegance

Game-play-toys is a luxury online boutique specializing in sophisticated adult products, curated for those who seek both pleasure and refinement. We believe in intimacy that empowers, experiences that inspire, and products that reflect your personal elegance.

We are more than just a sexshop — we are your destination for essential indulgence.

Our Story

Founded by Simon River Jr., a British entrepreneur living in Spain, Game-play-toys was born from a desire to break taboos and elevate the world of adult retail. Simon noticed a gap in the market: a lack of high-quality, stylish, and discreet online stores that truly respected the sophistication of their clientele.

With a background in luxury lifestyle branding and a deep passion for sensual wellness, Simon launched Game-play-toys as a fully online experience — one that combines exclusivity with comfort, privacy with style, and quality with bold exploration.

Our Mission

To redefine erotic retail by offering premium, elegantly designed adult products that empower self-expression, strengthen intimacy, and inspire confidence.

Our Purpose

We exist to help people explore their desires in a space free from shame, full of elegance, and centered on quality. We celebrate sensuality as a vital part of life and well-being — and we believe everyone deserves pleasure on their own terms.

Our Values

  • Discretion: Your privacy matters. Every interaction with us is designed to be secure, discreet, and respectful.

  • Elegance: From our branding to the products we select, we uphold a sleek and sophisticated aesthetic.

  • Quality: We only stock products that meet our high standards for safety, design, and performance.

  • Inclusivity: Pleasure belongs to everyone. We support diversity in body, identity, orientation, and experience.

  • Empowerment: We champion healthy, confident sexuality and self-love — without judgment or limits.

Why Choose Us?

  • Carefully selected luxury brands

  • 100% online for maximum privacy and convenience

  • Elegant packaging and discreet shipping

  • A curated, clutter-free experience — focused on essentials, not overwhelm

  • Owned and operated with passion by a real person who understands your lifestyle

Join the Movement

Whether you're just beginning your journey or expanding your collection, Game-play-toys is here to help you feel inspired, informed, and empowered. Sensuality isn’t a secret — it’s a celebration.

Welcome to the new standard in adult retail.
Welcome to Game-play-toys.